A term often associated with Search Engine Optimization is Search Engine Ranking (SER); this is where your site is placed within search engines such as Google, Yahoo or MSN for natural search and not just Pay per Click.

Most SEO’s will refer to the ranking within the SERPs’ or search engine results pages. These are the results pages generated when searches are performed by internet users, they rank websites via a number of factors, often called an algorithm. In Googles case, this algorithm could have as many as 200 variables and to gain a high search engine ranking takes time.

With the number of variables in the Google algorithm being so high, to gain a high search engine ranking you will often need more than just a Search Engine Listing, you will need some form of Internet Marketing, normally SEO or Search Engine Marketing (SEM), Drabdesign offers both these services.