Search engine optimization or SEO as it is commonly known is a process whereby you prepare the pages in your website so that they are search engine friendly. The more transparent you are for the search engine spiders and the more techniques you have on site, the higher up the rankings you will go. It is important that before you decide on the website name that you carefully select the key terms that suit your business, we call this a keyword analysis and done correctly will ensure that you have the search terms that are being typed into the search engines. Once you have selected the right search terms, you look for a domain name for your business and hopefully you are able to find a domain available with your top phrase in it that you like. So for example if you are a plumber in London the best domain name would be plumberslondon.com – and build the site around those chosen terms ensuring correct URL strings/page names and writing the correct code for each page making each relevant to the search terms you wish to SEO the page for your search engine optimization strategy.