Search engine marketing consists of a few products that are used widely online. You can have PPC adverts which are pay per click ads so every time someone clicks on your adverts you pay for the click. Pay per click ads can be used on all major engines like Google, Yahoo and Bing. The advantages are you have your advert displayed instantly guaranteed on page one in the search results. Other search engine marketing products are banners, press releases article submissions and blogging, all great products to gain exposure on the internet for your product.

People often ask, what is the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)? Well SEM is all about web marketing; promoting websites to increase their visibility in search engine results pages (SERPS). That said, so is SEO.
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The main difference is that SEM takes SEO a step further and includes looking at pay per click and paid inclusion as well as search engine optimization. SEM is designed for those wanting a result immediately as opposed to waiting for the search engines to take note of the work done by the SEO.

Both SEO and SEM search engine marketing are forms of Internet Marketing, which is often called Internet advertising, yet it is more than that. Both look at keywords, Search Engine Marketing also looks at other forms of online advertising such as Pay Per Click; generally the costs are higher for search engine marketing than a standard search engine optimization service.

Drabdesign offers both SEO and SEM services to their clients, as to the costs, well that is niche specific. Each niche is different and often the more competitive ones are the ones that cost the most to optimize. However that said, a Search Engine Marketing service need not cost an arm and a leg!