Search Engine Marketing

People often ask, what is the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)? Well SEM is all about web marketing; promoting websites to increase their visibility in search engine results pages (SERPS). That said, so is SEO.

The main difference is that SEM takes SEO a step further and includes looking at pay per click and paid inclusion as well as search engine optimization. SEM is designed for those wanting a result immediately as opposed to waiting for the search engines to take note of the work done by the SEO.

Both SEO and SEM are forms of Internet Marketing, which is often called Internet advertising, yet it is more than that. Both look at keywords, Search Engine Marketing also looks at other forms of online advertising such as Pay Per Click; generally the costs are higher for search engine marketing than a standard search engine optimization service.

Drabdesign offers both SEO and SEM services to their clients, as to the costs, well that is niche specific. Each niche is different and often the more competitive ones are the ones that cost the most to optimize. However that said, a Search Engine Marketing service need not cost an arm and a leg!

Search Engine Marketing Companies

Who is the best of the Search Engine Marketing Companies that proliferate the web? Well that is impossible to say as there are manny who are really good and many who are, lets say utterly useless! So where does Drabdesign fit in with other Search Engine Marketing Companies, well we have made mistakes,... Read more »

Internet Marketing

Often I am asked what is Internet Marketing? Well Internet Marketing is basically the same as search engine marketing, which in itself has a lot of similarities with search engine optimization. Generally where search engine optimization tries to seek out ways to get a website high within search engines... Read more »

SEO Jobs Hampshire

AS a growing search engine optimization and search engine marketing company, Drabdesign may soon be able to offer a few SEO Jobs Hampshire. Yes I know I left the word “in” out! After all this page will need to compete against all those massive Jobs websites. So if you know a little about... Read more »