Guide to Cruise Lines

Cruise Lines come in all shapes and sizes, there are a few small one ship lines such as the recently closed down Swan Hellenic, which was sold by P&O Cruises to Lord Sterling and is now running again with a borrowed ship, to the multi billion pounds conglomerates of Carnival Corporation and Royal Caribbean International.

Whatever the size of the cruise lines, they all have websites, some are spectacular like the Azamara Cruises website, as glossy as one of there brochures. At the other end of the scale was a website by one the top class cruise lines in the world, SeaDream Yacht Club, fantastic ships, great cruises, five star luxury and a website that looked like a teenager had put it together overnight, thankfully it has now been updated.

When it comes to optimization, the larger cruise lines have a distinct advantage, more ships and more destinations means the ability to generate more links from more pages. Royal Caribbean for instance have 12,500 inbound links on Google (a snapshot of actual links), where as Swan Hellenic, has about 300. However as I travel along my journey of cruise site optimization, I will show how even with a small number of links a website can rank well.

On the following pages, I look at a number of Cruise Lines and show examples of well optimized pages as opposed to those that are distinctly lacking. This page will be updated shortly due to Drabdesign now working with Cruise Holidays company Cruisevip.