One thing that is interesting in the search engine optimization world is how people actually search for things. Take Supermarket Loans for instance, sometimes people add words to a search term to make it more specific, other times they take words away. In this case are they asking for Supermarket Loans or for Money Supermarket Loans?

I guess we can only surmise, however the clever seo guy will say it is for whatever term, be it Money Supermarket Loans or just Supermarket Loans that they are optimising for!