The question is could Google end Money Supermarket? As Google carries on with its trials in offering price comparison solutions via its Sponsored Link at the top of a web page, could this end Money Supermarket and other price comparison websites such as Gocompare, Compare the Market, Confused.com and Virgin Money?

Another question that needs to be answered is, are Google actually becoming too greedy, they create the largest search engine and then from that cream off all the profits from the web by offering their price comparison results in a position that no one could ever afford to take away from them, the top of the search pages.

Companies involved in their trials include Debtbuster Loans, Fair and Square, Norton Finance, First Plus, Barclays, Norton Finance, Ocean Finance and Chase Zengo.

As too greed, YES I say, their goes my ranking, by offering these services they are controlling their visitors actions as it is common knowledge that 70% of people look at the first results in search pages and so they will have many free price comparison searches a month giving them lots of affiliate profit.

So could Google end Money Supermarket, I think NO, however the value of the company will be a lot smaller than it is now.